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Breakthrough Strategies for Academic DIY

Before and after shots from "The Park That Kids Built", Linda Jassim, Director: “All of NewFilmMarketing's services were invaluable. Judith focused me and gave me tremendous insight into how to sell to the academic market and it's really paid off.”


NewFilmMarketing is a breakthrough consulting service for do-it-yourself film and book distribution
to universities, K-12, libraries, and specialty markets. We believe that self-distribution is within the grasp of many writers and filmmakers, and we want to help you realize your project's potential. The effective seller must understand the needs of his or her audience, however, and sell to them directly. The idea that one campaign serves all buyers no longer holds. The good news is that D-I-Y distribution is within your grasp.

 

Need a little help before you go solo? NewFilmMarketing provides a full range of target-market packages:

Something Unknown Is Doing We Don't Know What, a film by Renée Scheltema, Associate Producer Paul Verhoeven
  • market analysis and positioning
  • a DIY “sales platform” with the right website and email pitch to sell effectively to your audience
  • test marketing
  • campaign development and launch
  • statistical analysis and follow-up

 
If you’d rather do-it-FULLY-yourself,
we also offer hourly consultation and coaching at reasonable rates. Call us to discuss your film and its potential free of charge, or sign-up for one of our webinars or workshops.


Judith Dancoff, the head of NewFilmMarketing, evolved her breakthrough approach to marketing and selling to the academic world from her rich background in filmmaking, education, and writing. After achieving success in distributing her own film Judy Chicago & the California Girls to literally hundreds of universities, museums, and other institutions in the U.S. and abroad, she began NewFilmMarketing to share what she has learned with others and to pass on her doable and pragmatic approach.

Along with an MFA in Filmmaking from UCLA, Judith holds an MA in Education for Columbia University, and an MFA in Writing from Warren Wilson College. Her works of fiction and non-fiction have appeared in numerous literary and national magazines including The LA Times, LA Weekly, Georgia Review, Alaska Quarterly Review, Southern Humanities Review and elsewhere. Because of her close ties to writers, she recently expanded her approach to include DIY distribution for books. Find out more about Judith's writing, publications and awards at www.judithdancoff.com.