Judith Dancoff NewFilmMarketing is a breakthrough consulting service for do-it-yourself film distribution to universities, K-12, libraries, and specialty markets.

We are impassioned to establish the right distribution platform to meet your film's needs and to shape the right strategy. In addition, we offer hourly consultation, coaching, workshops, and an informative blog. Contact us for a free consultation and dates of upcoming workshops. Our focus is on educational and specialty distribution but will share whatever useful information comes our way.

We believe the strongest market and viewership for most documentary filmmakers lies in academic and specialty markets. Let us help you transform that promise into a reality.

Plato’s Allegory of the Cave

April 4th, 2013

Credit: John Grigsby / Bullhead Entertainment

Plato’s “Allegory of the Cave“, from his Republic, speaks to the difficulty of grasping reality, the process of moving beyond shadows on the wall to fully apprehending the truth. And it also speaks to the task of the teacher.

I have watched this youtube claymation of the Allegory scores of times, but always with a tinge of guilt. The filmmaker does an extraordinary job and has over 350,000 hits on youtube but doesn’t charge a cent. Surely his effort cost him in both time and money. Why is he not compensating himself? Who told him there was no money to be made or that he, alone, couldn’t make it? 350,000 hits at even $1 a view would pay for a hell of a lot more claymations.

Of course I don’t know this filmmaker’s goals–he may be independently wealthy and want to give his film away for free–but when I look at his statistics, I am reminded of the rest of us out there, struggling to see beyond the shadows on our wall to an effective distribution plan.

We proceed in the ways we have been conditioned, and cannot think outside-the-box to all the new possibilities that await us.

Slowly, though, I see that as changing. Filmmakers I have met in Washington as well as New York City seem open to exploring new paths and directions. It is gratifying indeed.

Home Contact