Judith Dancoff NewFilmMarketing is a breakthrough consulting service for do-it-yourself film distribution to universities, K-12, libraries, and specialty markets.

We are impassioned to establish the right distribution platform to meet your film's needs and to shape the right strategy. In addition, we offer hourly consultation, coaching, workshops, and an informative blog. Contact us for a free consultation and dates of upcoming workshops. Our focus is on educational and specialty distribution but will share whatever useful information comes our way.

We believe the strongest market and viewership for most documentary filmmakers lies in academic and specialty markets. Let us help you transform that promise into a reality.

Newsflash! Upcoming Workshops in DC and the Big Apple!!

March 22nd, 2013

Newsflash! Want to sell your film to academic institutions but don’t quite know where to begin? On March 28th I’ll be giving a workshop at Dos in Progress in Silver Spring, Md, and on April 3rd, in New York City. See below for details. At both events, we’ll have a chance to discuss the ins and outs of Academic DIY, and you’ll be invited to share their own experiences, questions, and concerns.

Naturally, there’ll be lots of time for schmoozing and networking, and as an added bonus, producer and successful DIY distributor Mitch Teplitsky will be joining me onstage in New York. Mitch has successfully distributed his own doc Soy Andina, and has had particular success in setting up lucrative campus screenings, usually where the big money is. Can’t wait to hear what he has to say.

Silver Spring, MD
March 28th – 6:30-8:30pm
See http://docsinprogress.org/events/98/eddistro/

New York City
April 3rd – 6:30-8:30pm
See http://marketing_to_educators.eventbrite.com/

At both workshops, we’ll explore such topics as:

  • DIY vs handing off to a distributor: pros and cons
  • Crafting your strategy, distribution plan, and goals
  • Identifying the market: Who’s going to buy your film? K-12, higher ed, public libraries, etc.
  • Websites, marketing and sales messages you need for educational buyers
  • Pricing strategies
  • Screenings with filmmaker visits and stipends
  • New VOD options for academics
  • Hybrid marketing
  • Case studies

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