Concerned you haven’t the money to fund your campaign? Here’s a targeted way to reach librarians who have a proven interest in your subject matter, FOR FREE!!
ACRL (here’s the link), the Association of College and Research Libraries of the American Library Association, divides itself into seventeen sections, from the arts, to science, to gender studies. Each section has a discussion list, with easy instructions on how to join and post a message.
When you’re on, keep your note brief and casual and as non-industry as possible. The last thing librarians like is to feel like they’re being pitched. Simply suggest a resource you think they’d like with the website; don’t go on and on. Also, “listen in” on their discussions to get a sense of how they talk.
With the end of this fiscal year coming up and a new one beginning, librarians will be eager to find out about new resources, especially as the school year winds down and they have the library to themselves.
It goes without saying that the internet offers literally ENDLESS ways to connect to buyers. Feel like going a little nuts? Check out the LibraryLand resource site. It is no longer monitored, but many of the links are still active and will lead you down some fascinating garden paths!